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Stand Out And Sell Out – How To Stand Out Online As The Go-To Baby Care Specialist In Your Niche

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Building a business is one of the best ways to achieve financial freedom, fulfillment, and positive impact in the world simultaneously.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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Building a business is one of the best ways to achieve financial freedom, fulfillment, and positive impact in the world simultaneously. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

1 day ago

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1/6

Hey I'm Emma and having built and scaled an online postnatal maternity training agency, I now help parenting specialists and sleep coaches to do that too using online coaching programs.
Often people think that targeting your service to a small group of people (which we call niching down) rather than everyone, is a bad thing, and it will make them less visible and less money.
And I want to share why the opposite is true.
Niching down where you target a particular person, and offer a specific service to them that they need, actually makes you visible. It makes it obvious to people what you do.
But, I think there is one thing that people often miss when thinking about what they want to really hone in on, and that is really knowing what they stand for, knowing their customer inside and out - who they are and what they want to be.
Niching down successfully comes down to 4 key things.
1 - knowing what is the transformation that you are providing
2 - what is the thing you want to take people from and too, and I often refer to this as the zero to hero stage. Maybe that's a parent desperate to support their child to sleep, and barely functioning due to lack of sleep. And they want to get to a place where they feel confident in parenting their child, and they can do that in a gentle way.
3 - who specifically are you providing this for - maybe you are supporting parents with multiples. Or working parents...
4 - where is this person on their journey that means they actually need to invest in what it is you are actually selling.
And from my own experience, niching down is the thing that has allowed us to scale our business significantly. We moved from being generalist in our approach, running courses in a whole range of topics for anyone we could.
And this is just one of the ways one of my clients Ali Lucken has been able to not only build a great program supporting parents with unsettled babies, but its how she has been able to grow her instagram following from less than a thousand followers to over 17,000 in a few months.
So although it can feel counter intuitive, niching down is the thing that will help you thrive in your business.

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Hey I'm Emma and having built and scaled an online postnatal maternity training agency, I now help parenting specialists and sleep coaches to do that too using online coaching programs. Often people think that targeting your service to a small group of people (which we call niching down) rather than everyone, is a bad thing, and it will make them less visible and less money. And I want to share why the opposite is true. Niching down where you target a particular person, and offer a specific service to them that they need, actually makes you visible. It makes it obvious to people what you do. But, I think there is one thing that people often miss when thinking about what they want to really hone in on, and that is really knowing what they stand for, knowing their customer inside and out - who they are and what they want to be. Niching down successfully comes down to 4 key things. 1 - knowing what is the transformation that you are providing 2 - what is the thing you want to take people from and too, and I often refer to this as the zero to hero stage. Maybe that's a parent desperate to support their child to sleep, and barely functioning due to lack of sleep. And they want to get to a place where they feel confident in parenting their child, and they can do that in a gentle way. 3 - who specifically are you providing this for - maybe you are supporting parents with multiples. Or working parents... 4 - where is this person on their journey that means they actually need to invest in what it is you are actually selling. And from my own experience, niching down is the thing that has allowed us to scale our business significantly. We moved from being generalist in our approach, running courses in a whole range of topics for anyone we could. And this is just one of the ways one of my clients Ali Lucken has been able to not only build a great program supporting parents with unsettled babies, but its how she has been able to grow her instagram following from less than a thousand followers to over 17,000 in a few months. So although it can feel counter intuitive, niching down is the thing that will help you thrive in your business.

3 days ago

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2/6

Identify your barriers to growth.
Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up.
Be honest and pragmatic.
There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose.
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

•

Identify your barriers to growth. Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up. Be honest and pragmatic. There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

5 days ago

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3/6

Freedom to...
Work with who you want to
Work on your own terms
Pursue your dreams and the impact you want to make in the world
Drop a ✌🏻✌🏼✌🏽✌🏾✌🏿 if you agree ⬇️
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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Freedom to... Work with who you want to Work on your own terms Pursue your dreams and the impact you want to make in the world Drop a ✌🏻✌🏼✌🏽✌🏾✌🏿 if you agree ⬇️ #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

5 days ago

View on Instagram |

4/6

Tell me if you agree or not…I know people get pretty passionate about 1-2-1 vs Online Coaching Programs.
Here are my thoughts when it comes to providing 1-2-1 consultancy to parents.
Supporting families on a 1-2-1 basis (in person or online) is rewarding because:
✅ you work with a variety of clients
✅ you get to provide personalized support
✅ you interact in real-time
✅ you feel like you are in the trenches with them, motivating them and empowering them along the way.
All good things!
But in my opinion, offering your service on a 1-2-1 basis is not the most effective way to support clients to achieve their desired transformation.
I'm digging deeper into this topic on Friday, when I go live at 2pm on my Instagram page here!
I’ll be sharing:
✅ WHY 1-2-1 coaching is not the most effective way to support your clients
✅ 3 types of contact you need to have with your clients inside your coaching program in order to maximize your impact and support your clients to get results.
✅ How group coaching can build ease into your business and enable you to grow (without you needing to be ON all of the time)
In fact, the approach I'll be sharing is exactly how one of my clients in my program Scale & Thrive was able to support her clients in her program to get amazing results.
If creating more of an impact whilst growing a sustainable (and scalable) business is on your to-do list, then I hope to see you on Friday!
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

•

Tell me if you agree or not…I know people get pretty passionate about 1-2-1 vs Online Coaching Programs. Here are my thoughts when it comes to providing 1-2-1 consultancy to parents. Supporting families on a 1-2-1 basis (in person or online) is rewarding because: ✅ you work with a variety of clients ✅ you get to provide personalized support ✅ you interact in real-time ✅ you feel like you are in the trenches with them, motivating them and empowering them along the way. All good things! But in my opinion, offering your service on a 1-2-1 basis is not the most effective way to support clients to achieve their desired transformation. I'm digging deeper into this topic on Friday, when I go live at 2pm on my Instagram page here! I’ll be sharing: ✅ WHY 1-2-1 coaching is not the most effective way to support your clients ✅ 3 types of contact you need to have with your clients inside your coaching program in order to maximize your impact and support your clients to get results. ✅ How group coaching can build ease into your business and enable you to grow (without you needing to be ON all of the time) In fact, the approach I'll be sharing is exactly how one of my clients in my program Scale & Thrive was able to support her clients in her program to get amazing results. If creating more of an impact whilst growing a sustainable (and scalable) business is on your to-do list, then I hope to see you on Friday! #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

1 week ago

View on Instagram |

5/6

Discover the 5-Step System To Scale Your Postnatal Parent Consultancy Business And Amplify Your Income AND Impact…
Break Free From Overwhelm, Increase Your Income, And Become A Respected Authority By Leveraging The Power of Online Programs
— INCLUDING Holistic Sleep Coach Case Study — See exactly how Karla generated a month’s income in just 10 days and supported more families, using these scaling methods
Get your FREE Guide - Link in bio 🔗
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

•

Discover the 5-Step System To Scale Your Postnatal Parent Consultancy Business And Amplify Your Income AND Impact… Break Free From Overwhelm, Increase Your Income, And Become A Respected Authority By Leveraging The Power of Online Programs — INCLUDING Holistic Sleep Coach Case Study — See exactly how Karla generated a month’s income in just 10 days and supported more families, using these scaling methods Get your FREE Guide - Link in bio 🔗 #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

1 week ago

View on Instagram |

6/6

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