Lesson 1 - What Is Podcasting - Babyem Business Academy

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Start Your Podcast Lesson 1 – What Is Podcasting

Start Your Podcast

What Is Podcasting

Lesson 1 – What Is Podcasting

Lesson 2 – What Should I Podcast About

Lesson 3 – Your Ideal Listener

Lesson 4 – Format Used For Your Podcast

Lesson 5 – Your Listener Promise

Lesson 6 – Equipment You Will Need

Lesson 7 – Recording Interviews Remotely

Lesson 8 – Create Your Podcast Brand And Assets

Lesson 9 – Create Your Podcast Content Plan

Lesson 10 – How To Launch Your Podcast

Lesson 11 – Share Your Podcast And Grow Your Audience

Lesson 12 – Monetisation

BONUS: Walkthroughs

Return to Start Your Podcast

ABOUT THIS LESSON

In this lesson, Jo shares what podcasting actually is and why it’s so powerful for your business.

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As an entrepreneur, you are your business. You developed the idea and worked tirelessly to build the service, risk funds, and propel your growth. No one is better qualified than you to make decisions at your company. You are the expert – and that is the problem.
Research suggests that being an expert can make you more closed-minded in your thinking. People who perceive themselves to be experts tend to be less open minded to new ideas and alternative viewpoints. The scientists behind the study call this the “earned dogmatism effect” because we have a tendency to think in a more dogmatic, or closed-minded, way when we consider ourselves to be an expert.
Unfortunately, your position as an ‘expert’ may be impacting your ability to succeed. Take the time to recognize this and be willing to be #openminded. The best business people always are.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

As an entrepreneur, you are your business. You developed the idea and worked tirelessly to build the service, risk funds, and propel your growth. No one is better qualified than you to make decisions at your company. You are the expert – and that is the problem. Research suggests that being an expert can make you more closed-minded in your thinking. People who perceive themselves to be experts tend to be less open minded to new ideas and alternative viewpoints. The scientists behind the study call this the “earned dogmatism effect” because we have a tendency to think in a more dogmatic, or closed-minded, way when we consider ourselves to be an expert. Unfortunately, your position as an ‘expert’ may be impacting your ability to succeed. Take the time to recognize this and be willing to be #openminded. The best business people always are. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

1 day ago

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1/6

Identify your barriers to growth.
Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up.
Be honest and pragmatic.
There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

Identify your barriers to growth. Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up. Be honest and pragmatic. There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

2 days ago

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2/6

"Don’t spread yourself too thin… focus trumps freneticism any day."
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

"Don’t spread yourself too thin… focus trumps freneticism any day." #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

3 days ago

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3/6

There is a great deal of fear involved in starting your business, growing it, and taking it to the next level. Every entrepreneur has to deal with it. But to be successful, in any stage of your business, you need to face your fear.
What exactly is it that you’re afraid of? Common ones are:
- I’m not ready yet.
- Fear of failure.
- You don’t know how to do everything you need to do.
- Fear of not being good enough.
The truth is, you’re never going to be totally ready. But you’ll figure it out as you go. Chances are you’ll fail. But you’ll learn from those mistakes and failures and become even better. You likely don’t know how to do everything you need to do. For that, there’s outsourcing or an opportunity to learn even more to serve your clients.
Feel like you’re not good enough? You are, plain and simple. For these and other fears that pop up, realize they are just an excuse. Move forward anyway.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

There is a great deal of fear involved in starting your business, growing it, and taking it to the next level. Every entrepreneur has to deal with it. But to be successful, in any stage of your business, you need to face your fear. What exactly is it that you’re afraid of? Common ones are: - I’m not ready yet. - Fear of failure. - You don’t know how to do everything you need to do. - Fear of not being good enough. The truth is, you’re never going to be totally ready. But you’ll figure it out as you go. Chances are you’ll fail. But you’ll learn from those mistakes and failures and become even better. You likely don’t know how to do everything you need to do. For that, there’s outsourcing or an opportunity to learn even more to serve your clients. Feel like you’re not good enough? You are, plain and simple. For these and other fears that pop up, realize they are just an excuse. Move forward anyway. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

4 days ago

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4/6

THRIVING is a choice. It's an attitude, and your ability to thrive in the world is deeply connected to the actions you take on a daily basis and the belief structures you embrace.
If you are a sleep consultant (or a professional that supports families with sleep), and you are feeling overwhelmed working with clients on a one to one basis and you are looking to create a business model that can grow without relying on you, and you would like help then the Our Scale and Thrive program is for you.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

THRIVING is a choice. It's an attitude, and your ability to thrive in the world is deeply connected to the actions you take on a daily basis and the belief structures you embrace. If you are a sleep consultant (or a professional that supports families with sleep), and you are feeling overwhelmed working with clients on a one to one basis and you are looking to create a business model that can grow without relying on you, and you would like help then the Our Scale and Thrive program is for you. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

5 days ago

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5/6

babyembusinessacademy

•

In order to establish yourself as an authority in the industry and to show your ideal customers what your business is all about, getting visible and creating a solid plan for your visibility strategy is absolutely essential. Visibility isn’t at all about putting your most “polished and filtered” image out there, it’s about being real and letting people get to know the real you behind the business. Your brand’s voice is central to its interaction with the world. It differentiates your brand from the competition by conveying its values, culture, and idiosyncrasies. It connects your brand to customers by making it humanised and identifiable. Every time your brand speaks - be it through website copy, advertising scripts, or marketing collateral - its voice should be consistent and recognisable. Your customers should be able to identify your brand as easily as recognising a friend on the phone after just a few words. Authentic brands have voices that resonate. They make us chuckle or nod unconsciously in agreement. They tell disparate but revealing anecdotes that come together to comprise a compelling brand story. Even the best stories fall short when not in the hands of an affable and relatable storyteller. That’s why the voice of your brand’s story is so important. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

6 days ago

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6/6

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