Lesson 3 - Your Ideal Listener - Babyem Business Academy

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Start Your Podcast Lesson 3 – Your Ideal Listener

Start Your Podcast

Your Ideal Listener

Lesson 1 – What Is Podcasting

Lesson 2 – What Should I Podcast About

Lesson 3 – Your Ideal Listener

Lesson 4 – Format Used For Your Podcast

Lesson 5 – Your Listener Promise

Lesson 6 – Equipment You Will Need

Lesson 7 – Recording Interviews Remotely

Lesson 8 – Create Your Podcast Brand And Assets

Lesson 9 – Create Your Podcast Content Plan

Lesson 10 – How To Launch Your Podcast

Lesson 11 – Share Your Podcast And Grow Your Audience

Lesson 12 – Monetisation

BONUS: Walkthroughs

Return to Start Your Podcast

ABOUT THIS LESSON

In this lesson, Jo shares how to determine who your ideal user is.

Previous Lesson

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There is a great deal of fear involved in starting your business, growing it, and taking it to the next level. Every entrepreneur has to deal with it. But to be successful, in any stage of your business, you need to face your fear.
What exactly is it that you’re afraid of? Common ones are:
- I’m not ready yet.
- Fear of failure.
- You don’t know how to do everything you need to do.
- Fear of not being good enough.
The truth is, you’re never going to be totally ready. But you’ll figure it out as you go. Chances are you’ll fail. But you’ll learn from those mistakes and failures and become even better. You likely don’t know how to do everything you need to do. For that, there’s outsourcing or an opportunity to learn even more to serve your clients.
Feel like you’re not good enough? You are, plain and simple. For these and other fears that pop up, realize they are just an excuse. Move forward anyway.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

There is a great deal of fear involved in starting your business, growing it, and taking it to the next level. Every entrepreneur has to deal with it. But to be successful, in any stage of your business, you need to face your fear. What exactly is it that you’re afraid of? Common ones are: - I’m not ready yet. - Fear of failure. - You don’t know how to do everything you need to do. - Fear of not being good enough. The truth is, you’re never going to be totally ready. But you’ll figure it out as you go. Chances are you’ll fail. But you’ll learn from those mistakes and failures and become even better. You likely don’t know how to do everything you need to do. For that, there’s outsourcing or an opportunity to learn even more to serve your clients. Feel like you’re not good enough? You are, plain and simple. For these and other fears that pop up, realize they are just an excuse. Move forward anyway. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

3 hours ago

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1/6

THRIVING is a choice. It's an attitude, and your ability to thrive in the world is deeply connected to the actions you take on a daily basis and the belief structures you embrace.
If you are a sleep consultant (or a professional that supports families with sleep), and you are feeling overwhelmed working with clients on a one to one basis and you are looking to create a business model that can grow without relying on you, and you would like help then the Our Scale and Thrive program is for you.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

THRIVING is a choice. It's an attitude, and your ability to thrive in the world is deeply connected to the actions you take on a daily basis and the belief structures you embrace. If you are a sleep consultant (or a professional that supports families with sleep), and you are feeling overwhelmed working with clients on a one to one basis and you are looking to create a business model that can grow without relying on you, and you would like help then the Our Scale and Thrive program is for you. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

1 day ago

View on Instagram |

2/6

babyembusinessacademy

•

In order to establish yourself as an authority in the industry and to show your ideal customers what your business is all about, getting visible and creating a solid plan for your visibility strategy is absolutely essential. Visibility isn’t at all about putting your most “polished and filtered” image out there, it’s about being real and letting people get to know the real you behind the business. Your brand’s voice is central to its interaction with the world. It differentiates your brand from the competition by conveying its values, culture, and idiosyncrasies. It connects your brand to customers by making it humanised and identifiable. Every time your brand speaks - be it through website copy, advertising scripts, or marketing collateral - its voice should be consistent and recognisable. Your customers should be able to identify your brand as easily as recognising a friend on the phone after just a few words. Authentic brands have voices that resonate. They make us chuckle or nod unconsciously in agreement. They tell disparate but revealing anecdotes that come together to comprise a compelling brand story. Even the best stories fall short when not in the hands of an affable and relatable storyteller. That’s why the voice of your brand’s story is so important. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

2 days ago

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3/6

So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able to deliver to all those new customers.
Scalability is about capacity and capability. Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth?
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able to deliver to all those new customers. Scalability is about capacity and capability. Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth? #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

3 days ago

View on Instagram |

4/6

Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey. Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy.
It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact.
For the awareness stage, Facebook’s sponsored stories, video ads, carousel ads are great ways to pique someone’s interest without being too direct.
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

babyembusinessacademy

•

Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey. Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy. It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact. For the awareness stage, Facebook’s sponsored stories, video ads, carousel ads are great ways to pique someone’s interest without being too direct. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

4 days ago

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5/6

Business relationships won`t grow unless they are nurtured. This can be done in the form of keeping an eye on what your connections are sharing and liking on LinkedIn or other social platforms.
Commenting on a few statuses, answering a few questions, commenting on people’s promotions or other life events does not take too much of our time and can really help with strengthening the relationship. It’s always good to connect with people in multiple places as each social platform is different and offers different opportunities to deepen the relationships.
How are you nurturing your prospects?
#babyem #babyembusinessacademy #entrepreneur #business #motivation #entrepreneurship #success #entrepreneurlife #smallbusiness #marketing #love #inspiration #startup #businessowner #goals #hustle #lifestyle #mindset #instagood #girlboss #follow #digitalmarketing #branding #businesswoman #entrepreneurs #life #leadership #bossbabe

babyembusinessacademy

•

Business relationships won`t grow unless they are nurtured. This can be done in the form of keeping an eye on what your connections are sharing and liking on LinkedIn or other social platforms. Commenting on a few statuses, answering a few questions, commenting on people’s promotions or other life events does not take too much of our time and can really help with strengthening the relationship. It’s always good to connect with people in multiple places as each social platform is different and offers different opportunities to deepen the relationships. How are you nurturing your prospects? #babyem #babyembusinessacademy #entrepreneur #business #motivation #entrepreneurship #success #entrepreneurlife #smallbusiness #marketing #love #inspiration #startup #businessowner #goals #hustle #lifestyle #mindset #instagood #girlboss #follow #digitalmarketing #branding #businesswoman #entrepreneurs #life #leadership #bossbabe

5 days ago

View on Instagram |

6/6

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