Lesson 4 - Authentication and Authorisation - Babyem Business Academy
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Cyber-Security – Action Don’t Worry Lesson 4 – Authentication and Authorisation
Cyber-Security - Action Don't Worry

Authentication and Authorisation

Course Home
Lesson 1 – Security in General
Lesson 2 – Passwords and MFA
Lesson 3 – How Much Risk Can You Take
Lesson 4 – Authentication and Authorisation
Lesson 5 – Data Protection
Lesson 6 – Phishing, Spam and Social Engineering
Lesson 7 – Ransomware
Lesson 8 – Incident Response
Lesson 9 – Conclusion
Return to Cyber-Security – Action Don’t Worry

ABOUT THIS LESSON

Who is accessing which information of yours and why is it so important? In this lesson, Clive talks about what authentication and authorisation are and how they help with risks.

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THRIVING is a choice. It's an attitude, and your ability to thrive in the world is deeply connected to the actions you take on a daily basis and the belief structures you embrace.
If you are a sleep consultant (or a professional that supports families with sleep), and you are feeling overwhelmed working with clients on a one to one basis and you are looking to create a business model that can grow without relying on you, and you would like help then the Our Scale and Thrive program is for you.
#emmadewey #scaleandthrive #scaleonline 
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
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THRIVING is a choice. It's an attitude, and your ability to thrive in the world is deeply connected to the actions you take on a daily basis and the belief structures you embrace. If you are a sleep consultant (or a professional that supports families with sleep), and you are feeling overwhelmed working with clients on a one to one basis and you are looking to create a business model that can grow without relying on you, and you would like help then the Our Scale and Thrive program is for you. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
12 hours ago
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In order to establish yourself as an authority in the industry and to show your ideal customers what your business is all about, getting visible and creating a solid plan for your visibility strategy is absolutely essential. Visibility isn’t at all about putting your most “polished and filtered” image out there, it’s about being real and letting people get to know the real you behind the business.
Your brand’s voice is central to its interaction with the world. It differentiates your brand from the competition by conveying its values, culture, and idiosyncrasies. It connects your brand to customers by making it humanised and identifiable.
Every time your brand speaks - be it through website copy, advertising scripts, or marketing collateral - its voice should be consistent and recognisable. Your customers should be able to identify your brand as easily as recognising a friend on the phone after just a few words.
Authentic brands have voices that resonate. They make us chuckle or nod unconsciously in agreement. They tell disparate but revealing anecdotes that come together to comprise a compelling brand story. Even the best stories fall short when not in the hands of an affable and relatable storyteller. That’s why the voice of your brand’s story is so important. 
#emmadewey #scaleandthrive #scaleonline 
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
babyembusinessacademy
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In order to establish yourself as an authority in the industry and to show your ideal customers what your business is all about, getting visible and creating a solid plan for your visibility strategy is absolutely essential. Visibility isn’t at all about putting your most “polished and filtered” image out there, it’s about being real and letting people get to know the real you behind the business. Your brand’s voice is central to its interaction with the world. It differentiates your brand from the competition by conveying its values, culture, and idiosyncrasies. It connects your brand to customers by making it humanised and identifiable. Every time your brand speaks - be it through website copy, advertising scripts, or marketing collateral - its voice should be consistent and recognisable. Your customers should be able to identify your brand as easily as recognising a friend on the phone after just a few words. Authentic brands have voices that resonate. They make us chuckle or nod unconsciously in agreement. They tell disparate but revealing anecdotes that come together to comprise a compelling brand story. Even the best stories fall short when not in the hands of an affable and relatable storyteller. That’s why the voice of your brand’s story is so important. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
2 days ago
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So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able to deliver to all those new customers.
Scalability is about capacity and capability. Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth?
#emmadewey #scaleandthrive #scaleonline 
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
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So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able to deliver to all those new customers. Scalability is about capacity and capability. Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth? #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
2 days ago
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3/6
Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey. Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy.
It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact.
For the awareness stage, Facebook’s sponsored stories, video ads, carousel ads are great ways to pique someone’s interest without being too direct.
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
babyembusinessacademy
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Follow
Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey. Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy. It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact. For the awareness stage, Facebook’s sponsored stories, video ads, carousel ads are great ways to pique someone’s interest without being too direct. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup
3 days ago
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4/6
Business relationships won`t grow unless they are nurtured. This can be done in the form of keeping an eye on what your connections are sharing and liking on LinkedIn or other social platforms.
Commenting on a few statuses, answering a few questions, commenting on people’s promotions or other life events does not take too much of our time and can really help with strengthening the relationship. It’s always good to connect with people in multiple places as each social platform is different and offers different opportunities to deepen the relationships.
How are you nurturing your prospects?
#babyem #babyembusinessacademy #entrepreneur #business #motivation #entrepreneurship #success #entrepreneurlife #smallbusiness #marketing #love #inspiration #startup #businessowner #goals #hustle #lifestyle #mindset #instagood #girlboss #follow #digitalmarketing #branding #businesswoman #entrepreneurs #life #leadership #bossbabe
babyembusinessacademy
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Follow
Business relationships won`t grow unless they are nurtured. This can be done in the form of keeping an eye on what your connections are sharing and liking on LinkedIn or other social platforms. Commenting on a few statuses, answering a few questions, commenting on people’s promotions or other life events does not take too much of our time and can really help with strengthening the relationship. It’s always good to connect with people in multiple places as each social platform is different and offers different opportunities to deepen the relationships. How are you nurturing your prospects? #babyem #babyembusinessacademy #entrepreneur #business #motivation #entrepreneurship #success #entrepreneurlife #smallbusiness #marketing #love #inspiration #startup #businessowner #goals #hustle #lifestyle #mindset #instagood #girlboss #follow #digitalmarketing #branding #businesswoman #entrepreneurs #life #leadership #bossbabe
4 days ago
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5/6
When we tell stories we are only telling them from our perspective and they’re important to us because of how the outcome impacted us. When we tell stories in this way we’re limiting the impact the stories can have on our ideal audiences because we aren’t including what Marie Forleo calls with WIIFM factor (what’s in it for me?)
In order to tell a story effectively and convince our ideal audience that it DOES impact them in some way, we have to know the basics of a good story and how to apply that framework to the outcome we’re trying to explain.
#babyembusinessacademy #childcareentrepreneur #childcareempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup #babycarestartup #babycareboss #babycareprofessionals #childcareprofessionals #childcaretrainingprofessionals
babyembusinessacademy
babyembusinessacademy
•
Follow
When we tell stories we are only telling them from our perspective and they’re important to us because of how the outcome impacted us. When we tell stories in this way we’re limiting the impact the stories can have on our ideal audiences because we aren’t including what Marie Forleo calls with WIIFM factor (what’s in it for me?) In order to tell a story effectively and convince our ideal audience that it DOES impact them in some way, we have to know the basics of a good story and how to apply that framework to the outcome we’re trying to explain. #babyembusinessacademy #childcareentrepreneur #childcareempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup #babycarestartup #babycareboss #babycareprofessionals #childcareprofessionals #childcaretrainingprofessionals
5 days ago
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6/6

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