Messaging Month Masterclass: Lesson 6

In this video I will walk you through determining your “future based hero” which is what your struggling avatar is desiring to be. Watch the video and then complete the exercise:


  • List the outcomes they want In 1-3 word phrases
  • How would they feel with the results your unique solution can bring them?
  • What label or identity do they and the rest of your niche have? Or what do they feel they are or doing? This will likely be a noun.
  • Combine any adjectives or phrases to create a future based hero. This should be something they desire to be e.g. relaxed and free parent, CEO Mum, Positive and empowered parent etc…