Lesson 6 - Phishing, Spam and Social Engineering - Babyem Business Academy

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Cyber-Security – Action Don’t Worry Lesson 6 – Phishing, Spam and Social Engineering

Cyber-Security - Action Don't Worry

Phishing, Spam and Social Engineering

Lesson 1 – Security in General

Lesson 2 – Passwords and MFA

Lesson 3 – How Much Risk Can You Take

Lesson 4 – Authentication and Authorisation

Lesson 5 – Data Protection

Lesson 6 – Phishing, Spam and Social Engineering

Lesson 7 – Ransomware

Lesson 8 – Incident Response

Lesson 9 – Conclusion

Return to Cyber-Security – Action Don’t Worry

ABOUT THIS LESSON

In this lesson, Clive tackles down the ways hackers are conducting cyber-attacks and what are the biggest threats.

Previous Lesson

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“I generated a month's income in 10 days. This program has been transformational for not only me but also my families.
My eyes were opened as to what families were looking for when it comes to information and support. It allowed me to fine-tune my approach and method when supporting families and it really empowered me to take the first steps in creating something special and unique in the baby sleep space.
Not only that, following Emma’s system, I generated a month's income in 10 days.
This program has been transformational for not only me but also for my families."
Karla Legg, Holistic Sleep Coach
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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“I generated a month's income in 10 days. This program has been transformational for not only me but also my families. My eyes were opened as to what families were looking for when it comes to information and support. It allowed me to fine-tune my approach and method when supporting families and it really empowered me to take the first steps in creating something special and unique in the baby sleep space. Not only that, following Emma’s system, I generated a month's income in 10 days. This program has been transformational for not only me but also for my families." Karla Legg, Holistic Sleep Coach #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

9 hours ago

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1/6

Ever heard of the saying don’t put all your eggs in one basket?
The idea that going all in on something (in your business) is a bad thing... a little too risky?
Find out why that mindset is likely to be slowing you down in business.
#emmadewey #scaleandthrive #scaleonline#childsleepentrepreneur #sleepempire #childcareboss#babycareentrepreneur #childcarepreneurlifestyle#childcarebusinessowner #babycarebusinessowner#childcarebusiness #childcareprofessional #babycarebusiness#childcarestartup

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Ever heard of the saying don’t put all your eggs in one basket? The idea that going all in on something (in your business) is a bad thing... a little too risky? Find out why that mindset is likely to be slowing you down in business. #emmadewey #scaleandthrive #scaleonline#childsleepentrepreneur #sleepempire #childcareboss#babycareentrepreneur #childcarepreneurlifestyle#childcarebusinessowner #babycarebusinessowner#childcarebusiness #childcareprofessional #babycarebusiness#childcarestartup

1 day ago

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2/6

Identify your barriers to growth.
Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up.
Be honest and pragmatic.
There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose.
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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Identify your barriers to growth. Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up. Be honest and pragmatic. There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

2 days ago

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3/6

These are the 6 tools we use to build and scale our business:
✅ Active Campaign - Our CRM system - that enables us to communicate with everyone by email and send marketing campaigns.
✅ Wordpress - Where we host all of our courses
✅ Zapier - The system we use to stick lots of systems together - it's like the 'glue' in our business
✅ Thrive Cart - Our payment system, that easily creates payment plans, and promotions and links to our payment processor Stripe.
✅ Asana - The Project management tool we use to plan all of our projects
✅ Slack - The tool our team uses to communicate with each other
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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These are the 6 tools we use to build and scale our business: ✅ Active Campaign - Our CRM system - that enables us to communicate with everyone by email and send marketing campaigns. ✅ Wordpress - Where we host all of our courses ✅ Zapier - The system we use to stick lots of systems together - it's like the 'glue' in our business ✅ Thrive Cart - Our payment system, that easily creates payment plans, and promotions and links to our payment processor Stripe. ✅ Asana - The Project management tool we use to plan all of our projects ✅ Slack - The tool our team uses to communicate with each other #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

3 days ago

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4/6

So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able to deliver to all those new customers.
Scalability is about capacity and capability. Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth?
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able to deliver to all those new customers. Scalability is about capacity and capability. Does your business have the capacity to grow? Will your business systems, infrastructure and team be able to accommodate growth? #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

4 days ago

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5/6

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1 Use targeted strategies to find founding members To create a successful online program that easily sells - you want to focus on ensuring it targets one particular person, at one stage of their journey, giving them one specific transformation. And this comes down to doing your research, and having conversations with potential customers to truly understand what they need. 2 Develop your course (no frills needed) Creating a prototype version of your course - that removes all the tech barriers - like fancy slides, branding, and tech - means that you can focus on getting your clients the transformation they need. And most importantly you can get your course out there into the world fast….. 3 Offer a discount to founding members Offering a 30-50% discount to your founding members, in exchange for feedback is a great way to get people signing up, get that cash injection, and get feedback in real time. 4 Get feedback on what can be improved Once you have the feedback - you now have the data needed to make the relevant changes - knowing this is truly what your ideal client needs. 5 Get testimonials Nothing convinces people more that your service works, than success stories. So you want to find out why people joined your program, specific things they enjoyed and the overall transformation. 6 Create the polished version of your course and promote success stories Then it’s time to perfect your course, make sure it’s on brand, formatted, and hosted on a platform that’s going to allow your client to access it from all over the world. 7 Launch with confidence Finally you can launch your program to get eyeballs on what you are doing. In addition to using strategies like social media to post valuable content. You can create a webinar that shows your ideal client what is possible when they sign up with you whilst giving value is a great way to bring into new clients. Once you have tested that live you can make that evergreen - so that you are bringing in new people around the clock. And remember those testimonials you collected? Well you don’t want to forget to advertise those. Save time, money, your sanity and build a course that sells.

5 days ago

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6/6

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