ABOUT THIS LESSON

Scroll-stopping images and great copy are the really important ingredients your ads need to encourage people who see your ad in the Facebook newsfeed to click through and become customers! In this lesson Fraser Neilson shares the best practices and pro tips for creating copy and creatives that convert!

ACTION STEPS

1. Decide on the image you will use for your ad(s) following the best practices

2. Write out a few versions of your ad copy making sure to keep Fraserlโ€™s tips in mind