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“I generated a month's income in 10 days. This program has been transformational for not only me but also my families.
My eyes were opened as to what families were looking for when it comes to information and support. It allowed me to fine-tune my approach and method when supporting families and it really empowered me to take the first steps in creating something special and unique in the baby sleep space.
Not only that, following Emma’s system, I generated a month's income in 10 days.
This program has been transformational for not only me but also for my families."
Karla Legg, Holistic Sleep Coach
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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“I generated a month's income in 10 days. This program has been transformational for not only me but also my families. My eyes were opened as to what families were looking for when it comes to information and support. It allowed me to fine-tune my approach and method when supporting families and it really empowered me to take the first steps in creating something special and unique in the baby sleep space. Not only that, following Emma’s system, I generated a month's income in 10 days. This program has been transformational for not only me but also for my families." Karla Legg, Holistic Sleep Coach #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #doulaboss #doulabusiness #doulabusinessplan #doulamarketing #doulabusinesscoach #doulabusinesscoaching #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

2 days ago

View on Instagram |

1/6

No point wishing you had done it differently!
A great reminder that living in the past doesn't serve us...
Mistakes are the things that help us develop and grow in business and life.
📸: @secondsapart
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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No point wishing you had done it differently! A great reminder that living in the past doesn't serve us... Mistakes are the things that help us develop and grow in business and life. 📸: @secondsapart #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

3 days ago

View on Instagram |

2/6

Building a business is one of the best ways to achieve financial freedom, fulfillment, and positive impact in the world simultaneously.
#emmadewey #scaleandthrive #scaleonline
#childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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Building a business is one of the best ways to achieve financial freedom, fulfillment, and positive impact in the world simultaneously. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

4 days ago

View on Instagram |

3/6

Hey I'm Emma and having built and scaled an online postnatal maternity training agency, I now help parenting specialists and sleep coaches to do that too using online coaching programs.
Often people think that targeting your service to a small group of people (which we call niching down) rather than everyone, is a bad thing, and it will make them less visible and less money.
And I want to share why the opposite is true.
Niching down where you target a particular person, and offer a specific service to them that they need, actually makes you visible. It makes it obvious to people what you do.
But, I think there is one thing that people often miss when thinking about what they want to really hone in on, and that is really knowing what they stand for, knowing their customer inside and out - who they are and what they want to be.
Niching down successfully comes down to 4 key things.
1 - knowing what is the transformation that you are providing
2 - what is the thing you want to take people from and too, and I often refer to this as the zero to hero stage. Maybe that's a parent desperate to support their child to sleep, and barely functioning due to lack of sleep. And they want to get to a place where they feel confident in parenting their child, and they can do that in a gentle way.
3 - who specifically are you providing this for - maybe you are supporting parents with multiples. Or working parents...
4 - where is this person on their journey that means they actually need to invest in what it is you are actually selling.
And from my own experience, niching down is the thing that has allowed us to scale our business significantly. We moved from being generalist in our approach, running courses in a whole range of topics for anyone we could.
And this is just one of the ways one of my clients Ali Lucken has been able to not only build a great program supporting parents with unsettled babies, but its how she has been able to grow her instagram following from less than a thousand followers to over 17,000 in a few months.
So although it can feel counter intuitive, niching down is the thing that will help you thrive in your business.

•

Hey I'm Emma and having built and scaled an online postnatal maternity training agency, I now help parenting specialists and sleep coaches to do that too using online coaching programs. Often people think that targeting your service to a small group of people (which we call niching down) rather than everyone, is a bad thing, and it will make them less visible and less money. And I want to share why the opposite is true. Niching down where you target a particular person, and offer a specific service to them that they need, actually makes you visible. It makes it obvious to people what you do. But, I think there is one thing that people often miss when thinking about what they want to really hone in on, and that is really knowing what they stand for, knowing their customer inside and out - who they are and what they want to be. Niching down successfully comes down to 4 key things. 1 - knowing what is the transformation that you are providing 2 - what is the thing you want to take people from and too, and I often refer to this as the zero to hero stage. Maybe that's a parent desperate to support their child to sleep, and barely functioning due to lack of sleep. And they want to get to a place where they feel confident in parenting their child, and they can do that in a gentle way. 3 - who specifically are you providing this for - maybe you are supporting parents with multiples. Or working parents... 4 - where is this person on their journey that means they actually need to invest in what it is you are actually selling. And from my own experience, niching down is the thing that has allowed us to scale our business significantly. We moved from being generalist in our approach, running courses in a whole range of topics for anyone we could. And this is just one of the ways one of my clients Ali Lucken has been able to not only build a great program supporting parents with unsettled babies, but its how she has been able to grow her instagram following from less than a thousand followers to over 17,000 in a few months. So although it can feel counter intuitive, niching down is the thing that will help you thrive in your business.

5 days ago

View on Instagram |

4/6

Identify your barriers to growth.
Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up.
Be honest and pragmatic.
There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose.
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

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Identify your barriers to growth. Once you have clear objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up. Be honest and pragmatic. There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding and weak cash flow. Identifying the potential barriers can help you address your weaknesses and the threats they could pose. #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

7 days ago

View on Instagram |

5/6

Freedom to...
Work with who you want to
Work on your own terms
Pursue your dreams and the impact you want to make in the world
Drop a ✌🏻✌🏼✌🏽✌🏾✌🏿 if you agree ⬇️
#emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

•

Freedom to... Work with who you want to Work on your own terms Pursue your dreams and the impact you want to make in the world Drop a ✌🏻✌🏼✌🏽✌🏾✌🏿 if you agree ⬇️ #emmadewey #scaleandthrive #scaleonline #childsleepentrepreneur #sleepempire #childcareboss #babycareentrepreneur #childcarepreneurlifestyle #childcarebusinessowner #babycarebusinessowner #childcarebusiness #childcareprofessional #babycarebusiness #childcarestartup

1 week ago

View on Instagram |

6/6

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